AP/ADMS4215 3.0 A: Business to Business Marketing
Calendar Description / Prerequisite / Co-Requisite
B2B marketing examines the important topic of how businesses market goods and services to other businesses, governments and not-for-profit organizations. The course examines the challenges of B2B organizational buying behaviour, customer and supplier relationships, sales, channel intermediaries, and communications. The course emphasizes the conceptual, strategic and tactical aspects of business marketing. Prerequisites: 1) For students in an Honours program, 72 credits including AP/ADMS 2200 3.00, or 2) other students, a grade of C+ or better in AP/ADMS 2200 3.00.
- Academic Honesty
- Student Rights and Responsibilities
- Religious Observance
- Grading Scheme and Feedback
- 20% Rule
No examinations or tests collectively worth more than 20% of the final grade in a course will be given during the final 14 calendar days of classes in a term. The exceptions to the rule are classes which regularly meet Friday evenings or on Saturday and/or Sunday at any time, and courses offered in the compressed summer terms.
- Academic Accommodation for Students with Disabilities