AP/ADMS4235 3.0 A: New Product Management
Offered by: ADMS
Session
Fall 2019
Term
F
Format
LECT
Instructor
Calendar Description / Prerequisite / Co-Requisite
This course describes a strategic and tactical framework to develop successful new products and services. Course topics include: critical success factors; development process, ideation, concept development and testing, project selection and portfolio management, cross-functional teams, the role of customers in innovation; product testing and market launch. Students will develop a business case for a new product idea of their own. Prerequisites: 1) For students in an Honours program, 72 credits, including AP/ADMS 2200 3.00, or 2) other students, a grade of C+ or better in AP/ADMS 2200 3.00.
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- Academic Honesty
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- 20% Rule
No examinations or tests collectively worth more than 20% of the final grade in a course will be given during the final 14 calendar days of classes in a term. The exceptions to the rule are classes which regularly meet Friday evenings or on Saturday and/or Sunday at any time, and courses offered in the compressed summer terms. - Academic Accommodation for Students with Disabilities
