AP/ADMS4235 3.0 A: New Product Management

Offered by: ADMS


Fall 2019






Calendar Description / Prerequisite / Co-Requisite

This course describes a strategic and tactical framework to develop successful new products and services. Course topics include: critical success factors; development process, ideation, concept development and testing, project selection and portfolio management, cross-functional teams, the role of customers in innovation; product testing and market launch. Students will develop a business case for a new product idea of their own. Prerequisites: 1) For students in an Honours program, 72 credits, including AP/ADMS 2200 3.00, or 2) other students, a grade of C+ or better in AP/ADMS 2200 3.00.

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