AP/ADMS4240 3.0 A: Advertising and Communications
Offered by: ADMS
Session
Fall 2019
Term
F
Format
LECT
Instructor
Calendar Description / Prerequisite / Co-Requisite
Covers advertising fundamentals with a focus on mass advertising (TV, print, outdoor), integrated marketing communication (PR, direct marketing, digital marketing, sales promotion), creative strategy and tactics, ad budgeting, and metrics for ad and media effectiveness. Assignments may include a project for a real-life ad campaign, case studies' critiquing, and metrics of media data. Prerequisites: 1) For students in an Honours program, 72 credits, including AP/ADMS 2200 3.00, or 2) other students, a grade of C+ or better in AP/ADMS 2200 3.00.
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- Academic Honesty
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- 20% Rule
No examinations or tests collectively worth more than 20% of the final grade in a course will be given during the final 14 calendar days of classes in a term. The exceptions to the rule are classes which regularly meet Friday evenings or on Saturday and/or Sunday at any time, and courses offered in the compressed summer terms. - Academic Accommodation for Students with Disabilities
