AP/ADMS4245 3.0 A: Digital Marketing
Calendar Description / Prerequisite / Co-Requisite
Addresses the progressive need for businesses and individuals to leverage the internet for branding and commerce. Core components of this course include Search Engine Marketing, Social Media Marketing, Online Consumer Behaviour, ethical and legal considerations, and commonly used web analytics and programs. Assignments may include a digital marketing plan for a real-life organization and an online self-branding profile. Prerequisites: 1) For students in an Honours program, 72 credits, including AP/ADMS 2200 3.00, or 2) other students, a grade of C+ or better in AP/ADMS 2200 3.00.
- Academic Honesty
- Student Rights and Responsibilities
- Religious Observance
- Grading Scheme and Feedback
- 20% Rule
No examinations or tests collectively worth more than 20% of the final grade in a course will be given during the final 14 calendar days of classes in a term. The exceptions to the rule are classes which regularly meet Friday evenings or on Saturday and/or Sunday at any time, and courses offered in the compressed summer terms.
- Academic Accommodation for Students with Disabilities