AP/ADMS4245 3.0 A: Digital Marketing

Offered by: ADMS


Fall 2019





Calendar Description / Prerequisite / Co-Requisite

Addresses the progressive need for businesses and individuals to leverage the internet for branding and commerce. Core components of this course include Search Engine Marketing, Social Media Marketing, Online Consumer Behaviour, ethical and legal considerations, and commonly used web analytics and programs. Assignments may include a digital marketing plan for a real-life organization and an online self-branding profile. Prerequisites: 1) For students in an Honours program, 72 credits, including AP/ADMS 2200 3.00, or 2) other students, a grade of C+ or better in AP/ADMS 2200 3.00.

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