AP/ADMS4255 3.0 A: Customer Relationship Management

Offered by: ADMS


Fall 2019






Calendar Description / Prerequisite / Co-Requisite

An examination of principles, methods, and strategies for building collaborative buyer-seller relationships that create competitive advantage for the firm by identifying, differentiating, and interacting with profitable customers and customizing product/service offerings for them. Prerequisites: 1) For students in an Honours program, 72 credits including AP/ADMS 2200 3.00, or 2) for other students, a grade of C+ or better in AP/ADMS 2200 3.00.

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