AP/ADMS4260 3.0 B: Marketing Research
Calendar Description / Prerequisite / Co-Requisite
Examines how problem definition, research design, data collection, sampling and data analysis influence the quantity, quality and value of research information used for marketing decision-making. Students learn to specify, gather, analyze, interpret and report research information and to apply this knowledge by analyzing a real world data set using statistical software like SPSS. Prerequisites: For students in the Honours BAS program, 72 credits including AP/ADMS 2200 3.0 and AP/ADMS 2320 3.0. For other BAS students, (a) a grade of C+ or better in AP/ADMS 2200 3.0 and (b) AP/ADMS 2320 3.0. For non-BAS students (a) a grade of C+ or better in AP/ADMS 2200 3.0 and (b) ADMS 2310 3.0, HH/KINE 2050 3.0, AP/ECON 2500 3.00, AP/POLS 3300 6.0, AP/PPAS 3300 6.0, HH/PSYC 2020 6.0, OR HH/PSYC 2021 3.0, OR such other courses as may be deemed acceptable in lieu of AP/ADMS 2310 3.0. Prerequisites for AP/ADMS 4260 do not imply general equivalency between courses listed. PRIOR TO FALL 2009: Prerequisites: 1) For students in an Honours program, 72 credits including AK/ADMS 2200 3.00 or AK/ADMS 3200 3.00 (prior to Summer 2005), or 2) other students, a grade of C+ or better in AK/ADMS 2200 3.00 or AK/ADMS 3200 3.00 (prior to Summer 2005). Course credit exclusion:AK/ADMS 4260 3.00.
- Academic Honesty
- Student Rights and Responsibilities
- Religious Observance
- Grading Scheme and Feedback
- 20% Rule
No examinations or tests collectively worth more than 20% of the final grade in a course will be given during the final 14 calendar days of classes in a term. The exceptions to the rule are classes which regularly meet Friday evenings or on Saturday and/or Sunday at any time, and courses offered in the compressed summer terms.
- Academic Accommodation for Students with Disabilities