AP/ECON3411 3.0 A: Managerial Economics and Strategy

Offered by: ECON


Summer 2019






Calendar Description / Prerequisite / Co-Requisite

Introduces students to the economic concepts and frameworks which the general manager can use to formulate, analyze, and implement strategy. Covers issues pertaining to firms’ boundaries, the economics of the make-versus-buy decisions, the transaction costs of market exchange, and diversification. Additional topics include the theories of competitive strategy such as market and entry strategies and strategic positioning and dynamics. Prerequisites: AP/ECON 2300 3.00 and AP/ECON 3210 3.00 or AP/ECON 3480 3.00.

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