2019su-apadms4250a-03

AP/ADMS4250 3.0 A: Marketing Strategy

Offered by: ADMS


 Session

Summer 2019

 Term

SU

Format

LECT

Instructor

Calendar Description / Prerequisite / Co-Requisite

Provides integration of knowledge from diverse areas of Marketing. The focus is on situation analysis, development and justification of a firm's marketing strategy. The course may include a marketing simulation with teams managing their firms. Additional assignments may include case studies and positioning analysis of real brands. Is best taken as a capstone course in the area. Prerequisites: 1) For students in an Honours program, 72 credits, including AP/ADMS 2200 3.00 and AP/ADMS 3210 3.00 or AP/ADMS 4220 3.00 (prior to Fall 2013), or 2) other students, a grade of C+ or better in AP/ADMS 2200 3.00 and AP/ADMS 3210 3.00 or AP/ADMS 4220 3.00 (prior to Fall).

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