AP/MODR1770 6.0 B: Techniques of Persuasion
Calendar Description / Prerequisite / Co-Requisite
This is a skills-based course focusing on critical thinking, persuasive writing, and strategic argumentation. Examples are drawn from various forms of persuasion including advertising, propaganda and political argument. Course credit exclusions: AP/MODR 1730 6.00, AP/MODR 1760 6.00. Note: This is an approved LA&PS General Education course: Humanities OR Social Science.
Hilary E. Davis
Office Location: S446 Ross
Phone Number: (416) 736-2100 Ext. 77543
Office hours: Monday (3:00-4:00 pm) and by appointment on Wednesday after class
- The overall purpose of this and all Modes of Reasoning (MODR) courses is to teach students to reason correctly and to express themselves clearly and precisely in verbal and written form. These critical thinking skills will help students not only with the remainder of their academic studies, but also in their professional and personal lives in general.
- This course (MODR 1770) will introduce important critical thinking and analytical skills by focusing on a rhetoric, arguments, and other techniques of persuasion including political satire, propaganda, and advertising. Attention will be given to both written and visual arguments and the rhetorical appeals of logos, pathos, ethos, and kairos. As teams and as individuals you will be asked to develop arguments that arise from your personal interests and opinions as well as criticize arguments that assess the writing of others. Throughout the course we will analyze various media such as the news and popular press, feature films, advertising and political rhetoric, blogs and websites, as well as academic writing and philosophical arguments in this field.
- Although this course focuses primarily on the development of practical critical thinking skills it will also provide brief introduction to Aristotle's views on rhetoric.
- This is an approved LAPS General Education course for Humanities OR Social Science.
Revel for Writing Arguments: A Rhetoric for Readings, Complete Edition -- Access Card (11th Edition)
This is a digital textbook for John D. Ramage, John C. Bean, & June Johnson. Writing Arguments: A Rhetoric with Readings, 11th Edition. (Pearson, 2018). Only a digital textbook is available for this edition; however, for an extra $20 you can also purchase a print copy. The softcover 10th edition of this text is also acceptable but not available through the York Bookstore. Only the 10th edition is on reserve in the Scott Library
Michael A. Gilbert. Arguing with People. (Broadview, 2014). softcover
Additional topical articles may be posted on Moodle; these readings may be required for teamwork.
****This course uses Moodle to post assignments, lecture slides, course announcements, important links, and homework and assignment instructions. All written assignments must be submitted to Turnitin via Moodle. You must have a Passport York account and active York email which you check regularly.****
Argument Basics Test = 25%
Rogerian Argument Essay = 20%
Rhetorical Analysis Assignment = 20%
Final Classical Argument essay = 25%
In-class teamwork and participation (every class) = 10%
Please note that this schedule of deadlines and grading breakdown is non-negotiable. The value of assignments will under no circumstances be reweighed or redistributed.
This course meets twice a week for 3 hours. Classes will focus on developing critical skills in identifying, evaluating and constructing arguments about morality and values and putting those skills into practice. The class will combine lecture, team work exercises and assignments, presentations, and large discussions with the entire class.
By the end of this course, if you apply yourself and do all the reading, complete all assignments, attend all lectures, and actively participate in all teamwork, you can expect to see improvement in the following areas:
- Reading Comprehension: You will become a more active reader which includes learning how to read between the lines and how to ask critical questions.
- Writing: You will learn how to write three different types of arguments – definitional essay, researched proposal essay, and evaluative critique. Your essay planning, essay organization, and essay editing should also improve.
- Oral Skills: You will learn how to present ideas clearly and coherently in small groups and a larger classroom setting. You will get practice in engaging in civil discourse with your classmates and learn how to discuss controversial issues with respect and confidence. Teamwork during class will also help you learn how to collaborate and become a better listener.
- Critical Thinking Skills: Ideally, you will learn to become a 'reasonable skeptic' and able to identify and discuss the weaknesses and strengths in claims and arguments you encounter in the media, academic texts, and everyday conversation.
To succeed in this class you must attend regularly and arrived prepared. This means having done the reading and any assigned homework. Your textbook should be brought to each class and all notes and homework. Organized notes are also essential as well as a willingness to participate in group work and larger class discussions. Attentiveness in class is also a must.
- Academic Honesty
- Student Rights and Responsibilities
- Religious Observance
- Grading Scheme and Feedback
- 20% Rule
No examinations or tests collectively worth more than 20% of the final grade in a course will be given during the final 14 calendar days of classes in a term. The exceptions to the rule are classes which regularly meet Friday evenings or on Saturday and/or Sunday at any time, and courses offered in the compressed summer terms.
- Academic Accommodation for Students with Disabilities