AP/MODR1770 6.0 D: Techniques of Persuasion

Offered by: MODR


Fall 2019






Calendar Description / Prerequisite / Co-Requisite

This is a skills-based course focusing on critical thinking, persuasive writing, and strategic argumentation. Examples are drawn from various forms of persuasion including advertising, propaganda and political argument. Course credit exclusions: AP/MODR 1730 6.00, AP/MODR 1760 6.00. Note: This is an approved LA&PS General Education course: Humanities OR Social Science.

Course Website

Many courses utilize Moodle, York University's course website system. If your course is using Moodle, refer to the image below to access it.

    Additional Course Instructor/Contact Details

Philip MacEwen


Office Location:  MC231

Phone Number:  (416) 736-2100 Ext. 77483
Office Hours:  TBA

    Expanded Course Description

This course introduces students to a variety of critical skills that are essential to every professional career. They include logical analysis, language analysis, conceptual analysis, fallacy analysis, and writing analysis.


    Required Course Text / Readings

1) Jean Saindon  and Peter John Krek, Critical Thinking: Argument and Argumentation,” 2nd ed., Toronto: Nelson, 2014, ISBN 978-0-17-666100-7;

2) Course Kit, Techniques of Persuasion, MODR 1770D/R

    Weighting of Course

three tests, two essays, and a final exam. All assignments are worth 20% of the final grade. Students get the higher grade of tests 1 and 2, provided they complete both.

    Organization of the Course

The course is divided into three sections: 1) reasoning, logic, language, and the fallacies, 2 conceptual analysis, and 3) critical thinking, reading, and writing about techniques of persuasion.

    Course Learning Objectives

To help students identify, understand, and critique the four major techniques of persuasion: advertising, propaganda, ideology, and argument.

    Relevant Links / Resources