2020w-apadms2200v-03

AP/ADMS2200 3.0 V: Introductory Marketing

Offered by: ADMS


 Session

Winter 2020

 Term

W

Format

LECT

Calendar Description / Prerequisite / Co-Requisite

Covers the fundamentals of marketing theory, concepts and management as applied to marketing's strategic role in meeting customer needs, including product (goods and services), price, promotion, distribution, consumer, segmentation, positioning, ethics, research. Includes the creation of an actual marketing plan.

Course Website

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    Course Syllabus Attachment
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