AP/ADMS4265 3.0 Z: Marketing Analytics
Offered by: ADMS
Session
Winter 2020
Term
W
Format
LECT
Instructor
Calendar Description / Prerequisite / Co-Requisite
Elaborates on how marketing analytics can be used to transform research information into strategic insights about the business, the markets it serves, and its competitors. The process by which analytical insights are created and leveraged to drive marketing decision-making is examined in four strategic contexts: 1) forecasting new business opportunities; 2) creating customized products to meet consumer needs; 3) segmenting and targeting markets to galvanize customer response to new offerings; and 4) developing compelling sales stories to establish channel access and support. The development and application of no research and analytical knowledge and skills is fostered with lectures, classroom discussions, assignments and presentations. Prerequisites: AP/ADMS 4260 3.00
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No examinations or tests collectively worth more than 20% of the final grade in a course will be given during the final 14 calendar days of classes in a term. The exceptions to the rule are classes which regularly meet Friday evenings or on Saturday and/or Sunday at any time, and courses offered in the compressed summer terms. - Academic Accommodation for Students with Disabilities
