AP/ADMS4280 3.0 M: Non-Profit Marketing
Offered by: ADMS
Session
Winter 2020
Status
Cancelled: Course Delivery
Term
W
Format
LECT
Calendar Description / Prerequisite / Co-Requisite
Examines marketing for non-profits, cause-related marketing and Corporate Social Responsibility, including business and media ethics, from a marketing perspective, focusing on problems that arise in an organization's product, pricing, distribution, and communication/PR strategies. Students learn how to market not-for-profit organizations, activities and ideas and how to incorporate social marketing in the management of for-profit product and corporate brands. Prerequisites: 1) For students in an Honours program, 72 credits, including AP/ADMS 2200 3.00, 2) for other students, a grade of C+ or better in AP/ADMS 2200 3.00.
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- Academic Honesty
- Student Rights and Responsibilities
- Religious Observance
- Grading Scheme and Feedback
- 20% Rule
No examinations or tests collectively worth more than 20% of the final grade in a course will be given during the final 14 calendar days of classes in a term. The exceptions to the rule are classes which regularly meet Friday evenings or on Saturday and/or Sunday at any time, and courses offered in the compressed summer terms. - Academic Accommodation for Students with Disabilities
