2021f-apadms4240a-03

AP/ADMS4240 3.0 A: Advertising and Communications

Offered by: ADMS


 Session

Fall 2021

 Term

F

Format

REMT

Instructor

Calendar Description / Prerequisite / Co-Requisite

Covers advertising fundamentals with a focus on mass advertising (TV, print, outdoor), integrated marketing communication (PR, direct marketing, digital marketing, sales promotion), creative strategy and tactics, ad budgeting, and metrics for ad and media effectiveness. Assignments may include a project for a real-life ad campaign, case studies' critiquing, and metrics of media data. Prerequisites: 1) For students in an Honours program, 72 credits, including AP/ADMS 2200 3.00, or 2) other students, a grade of C+ or better in AP/ADMS 2200 3.00.

Course Syllabus Attachment

View Course Syllabus

Important Info: Fall 2021 ADMS/DEMS Courses

Will this course be in-person? Online? Where will the exams be? Visit the following links for up-to-date information:

Information about Fall 2021 ADMS and DEMS courses

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