AP/ADMS2200 3.0 M: Introductory Marketing
Offered by: ADMS
Session
Summer 2021
Term
S2
Format
LECT
Instructor
Calendar Description / Prerequisite / Co-Requisite
Covers the fundamentals of marketing theory, concepts and management as applied to marketing's strategic role in meeting customer needs, including product (goods and services), price, promotion, distribution, consumer, segmentation, positioning, ethics, research. Includes the creation of an actual marketing plan.
Course Syllabus Attachment
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No examinations or tests collectively worth more than 20% of the final grade in a course will be given during the final 14 calendar days of classes in a term. The exceptions to the rule are classes which regularly meet Friday evenings or on Saturday and/or Sunday at any time, and courses offered in the compressed summer terms. - Academic Accommodation for Students with Disabilities
