AP/MODR1770 6.0 C: Techniques of Persuasion

Offered by: MODR


Summer 2021






Calendar Description / Prerequisite / Co-Requisite

This is a skills-based course focusing on critical thinking, persuasive writing, and strategic argumentation. Examples are drawn from various forms of persuasion including advertising, propaganda and political argument. Course credit exclusions: AP/MODR 1730 6.00, AP/MODR 1760 6.00. Note: This is an approved LA&PS General Education course: Humanities OR Social Science.

Course Website

Many courses utilize eClass (Moodle), York University's course website system. If your course is using eClass (Moodle), refer to the image below to access it.

    Additional Course Instructor/Contact Details

Professor Philip MacEwen


    Expanded Course Description

This course introduces students to a variety of critical skills and uses them to study some of the major techniques of persuasion.

    Required Course Text / Readings

 All required texts/readings will be posted on the course website.

    Weighting of Course

Five short writing assignments, each worth 20% of the final grade (5 x 20%=100%).

    Organization of the Course

The course divides into three sections: 1) logic, argument, language, and the fallacies; 2) conceptual analysis, and 3) the application of 1) and 2) to study some of the major techniques of persuasion

    Course Learning Objectives

Students will learn how to think, read, and write critically and use these skills to analyze some of the major techniques of persuasion (advertising, propaganda, etc.).

    Additional Information / Notes

This course is entirely on-line. There are no classes. Zoom lectures will be given on Tuesdays and Thursdays beginning at 8:30 a.m. throughout the Summer Term. For students who cannot attend the Zoom lectures live, they will be posted on the course website. All the course details, including the course outline, assignments, and readings, as well as the Zoom lectures, will be posted on the course website.

    Relevant Links / Resources