AP/ADMS4211 3.0 M: Live-Client Learning Marketing
Offered by: ADMS
Session
Winter 2021
Term
W
Format
LECT
Instructor
Calendar Description / Prerequisite / Co-Requisite
This course provides students with the opportunity to apply their theoretical knowledge in marketing to the diagnosis and solving of complex marketing problems in live situations or projects. Students are assigned a client organization and are expected to interact with the client several times throughout the term to determine business needs, gather information and/or discuss findings. By the end of the semester, teams present assessments and recommendations for action to their clients, instructor and classmates. Course assignments are designed to foster critical reflection on the integration of marketing theory and practice and to stimulate sharing and discussion of students' experiences regarding their course work. Prerequisites: AP/ADMS 3220 3.00 and AP/ADMS 3210 3.00
Course Syllabus Attachment
Course Start Up
Course Websites hosted on York's "eClass" are accessible to students during the first week of the term. It takes two business days from the time of your enrolment to access your course website. Course materials begin to be released on the course website during the first week. To log in to your eClass course visit the York U eClass Portal and login with your Student Passport York Account. If you are creating and participating in Zoom meetings you may also go directly to the York U Zoom Portal.
For further course Start Up details, review the Getting Started webpage.
For IT support, students may contact University Information Technology Client Services via askit@yorku.ca or (416) 736-5800. Please also visit Students Getting Started UIT or the Getting Help - UIT webpages.
- Academic Honesty
- Student Rights and Responsibilities
- Religious Observance
- Grading Scheme and Feedback
- 20% Rule
No examinations or tests collectively worth more than 20% of the final grade in a course will be given during the final 14 calendar days of classes in a term. The exceptions to the rule are classes which regularly meet Friday evenings or on Saturday and/or Sunday at any time, and courses offered in the compressed summer terms. - Academic Accommodation for Students with Disabilities
