2021y-apmodr1770l-06

AP/MODR1770 6.0 L: Techniques of Persuasion

Offered by: MODR


 Session

Fall 2021

 Term

Y

Format

LECT

Instructor

Calendar Description / Prerequisite / Co-Requisite

This is a skills-based course focusing on critical thinking, persuasive writing, and strategic argumentation. Examples are drawn from various forms of persuasion including advertising, propaganda and political argument. Course credit exclusions: AP/MODR 1730 6.00, AP/MODR 1760 6.00. Note: This is an approved LA&PS General Education course: Humanities OR Social Science.


Course Start Up

Course Websites hosted on York's "eClass" are accessible to students during the first week of the term. It takes two business days from the time of your enrolment to access your course website. Course materials begin to be released on the course website during the first week. To log in to your eClass course visit the York U eClass Portal and login with your Student Passport York Account. If you are creating and participating in Zoom meetings you may also go directly to the York U Zoom Portal.

For further course Start Up details, review the Getting Started webpage.

For IT support, students may contact University Information Technology Client Services via askit@yorku.ca or (416) 736-5800. Please also visit Students Getting Started UIT or the Getting Help - UIT webpages.


    Additional Course Instructor/Contact Details

Dr. Jonathan Short; jshort@yorku.ca

Virtual office hours: Office Hours will be held using Zoom once per week. I will post the invitation link on Eclass for these appointments.

    Expanded Course Description

Times and locations: This course is scheduled for in-person classes once per week. The meeting time and location is as follows: Wednesday 16:00-19:00, DB 0007.

This course aims to provide students with a grounding in critical thinking, argumentative skills, and the basics of political philosophy as applied to social issues we grapple with in everyday life. The course focuses on skills-development as much as abstract knowledge. Students who attend lectures, participate as fully as possible in the course, and keep up with their assignments, will experience an increase in their reading comprehension and ability to think critically, with the goal of improving their sensitivity to reasoned discussion. This course seeks to present an “intellectual antidote” to some of the deeply anti-intellectual and anti-critical attitudes increasingly prevalent in North American culture.

 

The course will be broken down into roughly two parts. The first part will focus on the basics and mechanics of argumentation, identifying parts of an argument, logical fallacies, reading comprehension, and the use of statistical concepts. The second part will focus on the techniques of persuasion frequently utilized in the mass media, social media, and advertising designed to persuade you by non-rational or extra-rational means. The goal of this second part is to apply the skills learned in the first half to help you think more critically about the sources of information you encounter in our media-saturated society.

    Additional Requirements

Technical requirements for taking the course:

 

This course will be delivered both in person and online. That means you must have the technology to participate successfully. In this course that means the following: a) stable high speed internet connection, b) data, preferably LTE data, if you’re using a phone or other mobile device, c) Video conferencing software (York uses Zoom, see link below for how to get this free of charge), d) A computer, tablet, or phone with webcam and microphone, a stable web-browser, access to the course Eclass platform, and Zoom for remote office hours.

 

Here are some useful links for student computing information, resources and help:

Student Guide to Eclass

Zoom@YorkU Best Practices 

Zoom@YorkU User Reference Guide

Computing for Students Website

Student Guide to eLearning at York University

 

To determine Internet connection and speed, there are online tests, such as Speedtest, that can be run.]

    Required Course Text / Readings

First Term: Critical Thinking: Argument and Argumentation. 2014. 2nd Edition. Authors: Jean Saindon and Peter John Krek. ISBN: 978-0-17-666100-7. Publisher: Nelson Education.

 

A selection of shorter texts and film/video works will be made available on Eclass in pdf format or with appropriate links to library sources.

    Weighting of Course
  1. Lecture Participation Assignment (LPA) Exercises: Due as indicated on Eclass  throughout the course: Weight: 20%
  2. Argument Quiz:   Weight: 15%, October 6
  3. Fallacies & Non-Deductive Arguments Test: Weight: 20%, December 1
  4. Passage Analysis Assignment: Weight: 25%, February 9
  5. Take-Home Test Weight 20%, April 6
    Organization of the Course

While the lectures of this course will be held in-person, many of its components, including the submission of assignments, participation, and test-taking, will happen on the course’s Eclass site.

 

Because this is a skills-based course, the material will be made available in a sequential “week-by-week” format. That means you will not be able to jump around in the material, but must learn it in a particular order. The course lectures and other material will be posted the week we cover material and you will not have access to most material in advance of covering it in the course.

    Course Learning Objectives

This course is skills-based, meaning that it is less focussed on what you know than on how you know or what to do. In this course you will expand your ability to think critically, to formulate a cogent, logical, and coherent argument, and to spot the flaws in the arguments and claims of others. It will prepare you to live in our society with a sceptical and critical mind. You will also learn to express your ideas in writing in a logically consistent form. Finally, the course will teach you some of the approaches used by advertisers and other prominent social institutions in trying to persuade people by non-rational means. In learning about these approaches, the goal will be to enable you to better understand these so that you can better apply the techniques of critical thinking examined in the first part of the course.

    Additional Information / Notes

Additional Course Information:

 

Grading: The grading scheme for the course conforms to the 9-point grading system used in undergraduate programs at York (e.g., A+ = 9, A = 8, B+ - 7, C+ = 5, etc.).  Assignments and tests* will bear either a letter grade designation or a corresponding number grade (e.g.  A+ = 90 to 100, A = 80 to 90, B+ = 75 to 79, etc.)

(For a full description of York grading system see the York University Undergraduate Calendar - http://calendars.registrar.yorku.ca/2010-2011/academic/index.htm

 

Students may take a limited number of courses for degree credit on an ungraded (pass/fail) basis. For full information on this option see Alternative Grading Option in the LA&PS section of the Undergraduate Calendar.

 

Assignment Submission: Proper academic performance depends on students doing their work not only well, but on time.  Accordingly, assignments for this course must be received on the due date specified for the assignment.  Assignments are to be handed in on the Eclass site for this course in the drop-boxes indicated.

 

Please Note that it is not possible to submit the LPA assignments late. They are designed to test your level of participation in the course and must be completed on a weekly basis (i.e. you have from the day the lecture occurs until the next lecture day to complete them.) If you do not keep up with them you cannot hand them in later; please don’t ask me to extend the deadline since this will not be done.

 

Lateness Penalty: Assignments received later than the due date will be penalized 2% per day that the assignment is late. Exceptions to the lateness penalty for valid reasons such as illness, compassionate grounds, etc., may be entertained by the Course Instructor but will require supporting documentation (e.g., a doctor’s letter). Students who have recognized accommodation from the Accessible Learning Centre at York that permits it will be given extra time to complete tests and assignments as appropriate.

 

Missed Tests: Students with a documented reason for missing a course test, such as illness, compassionate grounds, etc., which is confirmed by supporting documentation (e.g., doctor’s letter) may request accommodation from the Course Instructor. Students will be permitted to write a new timed test or upload the assignment to Eclass (Turn-it-In) after the official cut-off date for the test or assignment. Further extensions or accommodation will require students to submit a formal petition to the Faculty.

 

Recording Policy: The content of this course is delivered through live lectures which remain the intellectual property (IP) of the Course Instructor. If you wish to record these lectures for your own personal use, you must secure permission from the instructor. I will give permission to record to students who have accommodation from the Accessible Learning Centre when this is part of their accommodation; if this is the case, please present me with your accommodation documentation.

 

Any recording of lectures for commercial purposes or to share with others is a violation of York’s Academic Honesty Guidelines as well as a violation of the Instructor’s legal IP rights and is prohibited. Any violators will be subject to academic sanction as appropriate.

    Relevant Links / Resources