2021y-apmodr1770m-06

AP/MODR1770 6.0 M: Techniques of Persuasion

Offered by: MODR


 Session

Fall 2021

 Term

Y

Format

ONLN (Fully Online)

Instructor

Calendar Description / Prerequisite / Co-Requisite

This is a skills-based course focusing on critical thinking, persuasive writing, and strategic argumentation. Examples are drawn from various forms of persuasion including advertising, propaganda and political argument. Course credit exclusions: AP/MODR 1730 6.00, AP/MODR 1760 6.00. Note: This is an approved LA&PS General Education course: Humanities OR Social Science.


Course Start Up

Course Websites hosted on York's "eClass" are accessible to students during the first week of the term. It takes two business days from the time of your enrolment to access your course website. Course materials begin to be released on the course website during the first week. To log in to your eClass course visit the York U eClass Portal and login with your Student Passport York Account. If you are creating and participating in Zoom meetings you may also go directly to the York U Zoom Portal.

For further course Start Up details, review the Getting Started webpage.

For IT support, students may contact University Information Technology Client Services via askit@yorku.ca or (416) 736-5800. Please also visit Students Getting Started UIT or the Getting Help - UIT webpages.


    Additional Course Instructor/Contact Details

Course Director: Dr. Chandra Kumar

Email: MODR1770M@gmail.com and chandrak@yorku.ca.

Please use the gmail address for all correspondence re: this course, not my York email. Thank you.

    Expanded Course Description

This course is aimed at developing our capacities for critical reasoning. There are at least two ways of understanding the notion of 'critical reasoning.'

 

First, 'critical reasoning' refers to the use of logic, evidence, and argument in forming and evaluating arguments and opinions. Critical reasoning, in this sense, can help us to identify arguments (in books, newspapers, films, literature, on television, radio, social media, and so on), to detect fallacies and other weaknesses in those arguments, and to understand how those arguments may be rationally strengthened and improved—if they can be.

 

Second, 'critical reasoning' refers to the use of our rational capacities to identify and to evaluate various modes of persuasion (not only arguments) that serve to reinforce and rationalize conventional and/or ideological assumptions and views of the world that are often unquestioned or uncritically accepted.

 

Critical reasoning in this second sense, though it is related to, and draws upon, critical reasoning in the first sense, does something more. In this second sense of 'critical reasoning', the aim is to defend ourselves, not only against bad arguments in general, but against bad political, ideological, and propagandistic forms of persuasion in particular.

 

In the first sense of 'critical reasoning,' the kind that introductory textbooks usually focus on, we are concerned with arguing well in general. In the second sense, we focus on arguing well on political, social and moral questions in particular—on humanly important matters that are relevant to how we live our lives and to what kind of society we wish to strive for and defend.

 

This will be a course in critical reasoning in both senses. We want to develop our capacities for rational argument in general, and for rational self-defence against ideological and political propaganda (which often occurs in advertising as well as directly political rhetoric) in particular.

 

Critical reasoning in the first sense does not require much knowledge of politics, history, and society. Critical reasoning in the second sense is simply impossible without some such knowledge of the 'real world'. Critical reasoning in both senses requires a capacity for reading comprehension, and for clear thinking and writing. The aim of this course is to improve all of these capacities.

    Required Course Text / Readings

Randal Marlin, Propaganda and the Ethics of Persuasion, 2nd ed. (Broadview Press, 2013). Other readings will be sent via email.

 

NOTE: We will NOT be using MOODLE or E-Class for this course. Additional readings will be emailed to students—using your listed ‘preferred email’ address. But weekly (non-mandatory) ZOOM meetings will be arranged to go over material. Information about this, as all other course-related material, will be sent to your ‘preferred email’.  This is an ‘asynchronous’ course, meaning there are no set class times. There will be no video or audio lectures, though, again, we will use Zoom for discussion. Lecture notes will be sent to your email on a weekly basis.

    Weighting of Course
  1. Short written assignments. (Dates announced as we go along): 15%.
    2. First exam: 20% - week of Oct. 18 – 22.
    3. Second exam: 20% - week of Nov. 29 – Dec. 3.
  2. Third exam: 20% - week of Feb. 28 – Mar. 4.
    4. Final take-home essay assignment (4-6 pages typed, double-spaced): 25% - due by April 11.

 

Note: You will be given a few days for the exams.

    Organization of the Course

Plan for the Course

This is, again, an ‘asynchronous’ course, which means there will be no set class times. Instead, lecture material will be provided to you on a weekly basis, sent to your ‘preferred email’ and we will have weekly Zoom meetings, starting in the second week of class.

Our text deals primarily (but not only) with 'critical reasoning' in the second sense specified above. The book covers many topics, including the history of propaganda, techniques for analyzing propaganda, the relationship between ethics and propaganda, issues of free speech and expression, propaganda in advertising and the public relations industry, and the internet as a vehicle for both democracy and propaganda. You are not expected to read the entire book. I will indicate which parts of the book will be required for exams and assignments.

You are expected to read the items that are required and that will be sent to you via email, unless I indicate that an item is optional. I will base my lecture notes both on the text and on other materials—which will include video clips from the internet, readings, passages, or exercises posted to your ‘preferred’ email address, and (possibly) one or two movies or documentaries (TBA).

 

The text is not easy, and it is kind of dry in parts, but it is worth struggling through—though, again, we will not cover all of it. I will not make the exams and assignments as difficult as the text. It is a first year course, after all. But the text has a wealth of information and important history relating to propaganda. You’ll learn a lot from it if you make an effort.

With my lectures notes, which will be provided to you each week (through email), I will try to simplify the basic points you are expected to know for exams and assignments, and I will provide guidance for writing exams and short written assignments. So do not be intimidated by the text if you find it hard or overwhelming.

To do well in this course, it is advisable to do the readings, go carefully over the (fairly extensive) lecture notes that will be provided and attend the Zoom sessions to discuss the material.

 

I will provide examples of propaganda and political argument throughout the course. As well, I will post short writing assignments (one or two paragraphs) through email, with due dates and times, which you will submit via email to MODR1770M@gmail.com.

 

There will be six such assignments. These short assignments will be worth 15 percent of your final grade. If you do all of them, you get the full 15 percent— provided you made an effort to do them properly. For each assignment that you do not submit on time, you will lose 2.5 percent. If you do not submit any of these, you will lose the full 15%. If you submit an assignment but clearly made no effort to do it properly, or didn’t really address what you were being asked, you will lose part marks. The purpose of these exercises is to keep you active and to give you continual feedback, which might help you on the exams and essay assignments.

 

Apart from the six short assignments, there will be three exams that will be sent out to you via email, which you will return to me by email—you will be given a few days to submit. There will also be a final take-home essay assignment, which you will also submit to me by email.

I will return all your assignments and exams to you individually to your ‘preferred email’ address.

    Relevant Links / Resources