AP/MODR1770 6.0 C: Techniques of Persuasion
Offered by: MODR
Session
Fall 2022
Term
F
Format
LECT
Instructor
Calendar Description / Prerequisite / Co-Requisite
This is a skills-based course focusing on critical thinking, persuasive writing, and strategic argumentation. Examples are drawn from various forms of persuasion including advertising, propaganda and political argument. Course credit exclusions: AP/MODR 1730 6.00, AP/MODR 1760 6.00. Note: This is an approved LA&PS General Education course: Humanities OR Social Science.
Course Start Up
Course Websites hosted on York's "eClass" are accessible to students during the first week of the term. It takes two business days from the time of your enrolment to access your course website. Course materials begin to be released on the course website during the first week. To log in to your eClass course visit the York U eClass Portal and login with your Student Passport York Account. If you are creating and participating in Zoom meetings you may also go directly to the York U Zoom Portal.
For further course Start Up details, review the Getting Started webpage.
For IT support, students may contact University Information Technology Client Services via askit@yorku.ca or (416) 736-5800. Please also visit UIT Student Services or the Getting Help - UIT webpages.
Course Director: Dr. Chandra Kumar
Email: MODR1770C@gmail.com and chandrak@yorku.ca.
Please use the gmail address for all correspondence re: this course, not my York email. Thank you.
Class Times and Location: M: 4 – 7 pm, ACE (Accolade East) 002
W: 4 – 7 pm SR (South Ross) 540
Zoom Office Hours: Tuesday, 1-2pm, beginning Sept. 13, ending Dec. 13. Zoom link will be sent to students’ ‘preferred email’ address (the address listed as ‘preferred email’ with York University).
This course is aimed at developing our capacities for critical reasoning. There are at least two ways of understanding the notion of 'critical reasoning.'
First, 'critical reasoning' refers to the use of logic, evidence, and argument in forming and evaluating arguments and opinions. Critical reasoning, in this sense, can help us to identify arguments (in books, newspapers, films, literature, on television, radio, social media, and so on), to detect fallacies and other weaknesses in those arguments, and to understand how those arguments may be rationally strengthened and improved—if they can be.
Second, 'critical reasoning' refers to the use of our rational capacities to identify and to evaluate various modes of persuasion (not only arguments) that serve to reinforce and rationalize conventional and/or ideological assumptions and views of the world that are often unquestioned or uncritically accepted.
Critical reasoning in this second sense, though it is related to, and draws upon, critical reasoning in the first sense, does something more. In this second sense of 'critical reasoning', the aim is to defend ourselves, not only against bad arguments in general, but against bad political, ideological, and propagandistic forms of persuasion in particular.
In the first sense of 'critical reasoning,' the kind that introductory textbooks usually focus on, we are concerned with arguing well in general. In the second sense, we focus on arguing well on political, social and moral questions in particular—on humanly important matters that are relevant to how we live our lives and to what kind of society we wish to strive for and defend.
This will be a course in critical reasoning in both senses. We want to develop our capacities for rational argument in general, and for rational self-defence against ideological and political propaganda (which often occurs in advertising as well as directly political rhetoric) in particular.
Critical reasoning in the first sense does not require much knowledge of politics, history, and society. Critical reasoning in the second sense is simply impossible without some such knowledge of the 'real world'. Critical reasoning in both senses requires a capacity for reading comprehension, and for clear thinking and writing. The aim of this course is to improve all of these capacities.
Randal Marlin, Propaganda and the Ethics of Persuasion, 2nd ed. (Broadview Press, 2013). Other readings will be sent via email.
NOTE: We will NOT be using E-Class for this course. Additional readings will be emailed to students—using your listed ‘preferred email’ address. Weekly (non-mandatory) ZOOM Office Hours (see above) will be arranged. The Zoom link for this, as all other course-related material, will be sent to your ‘preferred email’. There will be no video or audio lectures. Lecture notes will be sent to your ‘preferred’ email as we proceed.
- Three short written assignments. (Dates announced as we go along): 15%.
2. First exam: 30% - Oct. 3.
3. Second exam: 30% - week of Nov. 16.
4. Final take-home essay assignment (4-6 pages typed, double-spaced): 25% - due no later than Dec. 9.
Plan for the Course
Our text deals primarily (but not only) with 'critical reasoning' in the second sense specified above. The book covers many topics, including the history of propaganda, techniques for analyzing propaganda, the relationship between ethics and propaganda, issues of free speech and expression, propaganda in advertising and the public relations industry, and the internet as a vehicle for both democracy and propaganda. You are not expected to read the entire book. I will indicate which parts of the book will be required for exams and assignments.
You are expected to read the items that are required and that will be sent to you via email, unless I indicate that an item is optional. I will base my lecture notes both on the text and on other materials—which will include video clips from the internet, readings, passages, or exercises posted to your ‘preferred’ email address, and (possibly) one or two movies or documentaries (TBA).
The text is not easy, and it is kind of dry in parts, but it is worth struggling through—though, again, we will not cover all of it. I will not make the exams and assignments as difficult as the text. It is a first year course, after all. But the text has a wealth of information and important history relating to propaganda. You’ll learn a lot from it if you make an effort.
With my lectures notes, which will be provided to you as we proceed, I will try to simplify the basic points you are expected to know for exams and assignments, and I will provide guidance for writing exams and short written assignments. So do not be intimidated by the text if you find it hard or overwhelming.
To do well in this course, it is advisable to do the readings, go carefully over the lecture notes that will be provided and to attend classes and discuss the material.
I will provide examples of propaganda and political argument throughout the course. As well, I will post three short writing assignments through email, with due dates and times, which you will submit via email to MODR1770C@gmail.com.
There will be three such assignments. These short assignments will be worth 15 percent of your final grade. For each assignment that you do not submit on time, you will lose 5 percent. If you do not submit any of these, you will lose the full 15%. If you submit an assignment but clearly made no effort to do it properly, or didn’t really address what you were being asked, you will lose part marks.
Apart from the three short assignments, there will be two exams, each worth 30%. There will also be a final take-home essay assignment, worth 25%.
- Academic Honesty
- Student Rights and Responsibilities
- Religious Observance
- Grading Scheme and Feedback
- 20% Rule
No examinations or tests collectively worth more than 20% of the final grade in a course will be given during the final 14 calendar days of classes in a term. The exceptions to the rule are classes which regularly meet Friday evenings or on Saturday and/or Sunday at any time, and courses offered in the compressed summer terms. - Academic Accommodation for Students with Disabilities