AP/ADMS3220 3.0 B: Applied Marketing Management
Offered by: ADMS
Session
Fall 2023
Term
F
Format
LECT
Instructor
Calendar Description / Prerequisite / Co-Requisite
This course focuses on the application of concepts, principles, and tools of marketing planning. The course is taught using the case method. Students analyze marketing problems and develop solutions to real-world situations. Course components include: situation analysis, segmentation, targeting, positioning, marketing strategies, evaluation and control. Assignments may include creating a real-life marketing plan for a for-profit or not-for-profit organization. Prerequisites: 1) For students in an Honours program AP/ADMS 2200 3.00, or 2) other students, a grade of C+ or better in AP/ADMS 2200 3.00.
Course Syllabus Attachment
Course Start Up
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For further course Start Up details, review the Getting Started webpage.
For IT support, students may contact University Information Technology Client Services via askit@yorku.ca or (416) 736-5800. Please also visit Students Getting Started UIT or the Getting Help - UIT webpages.
- Academic Honesty
- Student Rights and Responsibilities
- Religious Observance
- Grading Scheme and Feedback
- 20% Rule
No examinations or tests collectively worth more than 20% of the final grade in a course will be given during the final 14 calendar days of classes in a term. The exceptions to the rule are classes which regularly meet Friday evenings or on Saturday and/or Sunday at any time, and courses offered in the compressed summer terms. - Academic Accommodation for Students with Disabilities
