Session

Fall 2023

 Term

F

Format

LECT

Instructor

Calendar Description / Prerequisite / Co-Requisite

B2B marketing examines the important topic of how businesses market goods and services to other businesses, governments and not-for-profit organizations. The course examines the challenges of B2B organizational buying behaviour, customer and supplier relationships, sales, channel intermediaries, and communications. The course emphasizes the conceptual, strategic and tactical aspects of business marketing. Prerequisites: 1) For students in an Honours program, 72 credits including AP/ADMS 2200 3.00, or 2) other students, a grade of C+ or better in AP/ADMS 2200 3.00.

Course Start Up

Course Websites hosted on York's "eClass" are accessible to students during the first week of the term. It takes two business days from the time of your enrolment to access your course website. Course materials begin to be released on the course website during the first week. To log in to your eClass course visit the York U eClass Portal and login with your Student Passport York Account. If you are creating and participating in Zoom meetings you may also go directly to the York U Zoom Portal.

For further course Start Up details, review the Getting Started webpage.

For IT support, students may contact University Information Technology Client Services via askit@yorku.ca or (416) 736-5800. Please also visit Students Getting Started UIT or the Getting Help - UIT webpages.