AP/ADMS4250 3.0 A: Marketing Strategy
Offered by: ADMS
Session
Fall 2023
Term
F
Format
LECT
Instructor
Calendar Description / Prerequisite / Co-Requisite
Provides integration of knowledge from diverse areas of Marketing. The focus is on situation analysis, development and justification of a firm's marketing strategy. The course may include a marketing simulation with teams managing their firms. Additional assignments may include case studies and positioning analysis of real brands. Is best taken as a capstone course in the area. Prerequisites: 1) For students in an Honours program, 72 credits, including AP/ADMS 2200 3.00 and AP/ADMS 3210 3.00 or AP/ADMS 4220 3.00 (prior to Fall 2013), or 2) other students, a grade of C+ or better in AP/ADMS 2200 3.00 and AP/ADMS 3210 3.00 or AP/ADMS 4220 3.00 (prior to Fall).
Course Syllabus Attachment
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No examinations or tests collectively worth more than 20% of the final grade in a course will be given during the final 14 calendar days of classes in a term. The exceptions to the rule are classes which regularly meet Friday evenings or on Saturday and/or Sunday at any time, and courses offered in the compressed summer terms. - Academic Accommodation for Students with Disabilities
