AP/ADMS4275 3.0 A: Services Marketing
Offered by: ADMS
Session
Fall 2024
Term
F
Format
LECT
Calendar Description / Prerequisite / Co-Requisite
Examines strategies for the marketing of services with an emphasis on how services differ from other products, and on service quality. Covers many service environments from large to small and from financial to retail. Prerequisites: 1) For students in an Honours program, 72 credits, including AP/ADMS 2200 3.00, or 2) other students, a grade of C+ or better in AP/ADMS 2200 3.00.
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No examinations or tests collectively worth more than 20% of the final grade in a course will be given during the final 14 calendar days of classes in a term. The exceptions to the rule are classes which regularly meet Friday evenings or on Saturday and/or Sunday at any time, and courses offered in the compressed summer terms. - Academic Accommodation for Students with Disabilities
