Session

Fall 2025

 Term

F

Format

LECT

Calendar Description / Prerequisite / Co-Requisite

This course will focus on the key elements of sports marketing including product, price, place, promotion, and partnerships. Students will be exposed to concepts related to the core elements of the sport product or service, techniques used to identify and segment the marketplace and identify the target market relevant to the sport organization, the pricing and sales of sport products, their promotion and the role of social media and partnerships in marketing sport. Pre-requisite: AP/SPRT 1010 3.00. Course credit exclusions: AP/ADMS 2200 3.00 and HH/KINE 3510 3.00.

Course Start Up

Course Websites hosted on York's "eClass" are accessible to students during the first week of the term. It takes two business days from the time of your enrolment to access your course website. Course materials begin to be released on the course website during the first week. To log in to your eClass course visit the York U eClass Portal and login with your Student Passport York Account. If you are creating and participating in Zoom meetings you may also go directly to the York U Zoom Portal.

For further course Start Up details, review the Getting Started webpage.

For IT support, students may contact University Information Technology Client Services via askit@yorku.ca or (416) 736-5800. Please also visit UIT Student Services or the Getting Help - UIT webpages.