Session

Winter 2025

 Term

W

Format

LECT

Instructor

Calendar Description / Prerequisite / Co-Requisite

Addresses the progressive need for businesses and individuals to leverage the internet for branding and commerce. Core components of this course include Search Engine Marketing, Social Media Marketing, Online Consumer Behaviour, ethical and legal considerations, and commonly used web analytics and programs. Assignments may include a digital marketing plan for a real-life organization and an online self-branding profile. Prerequisites: 1) For students in an Honours program, 72 credits, including AP/ADMS 2200 3.00, or 2) other students, a grade of C+ or better in AP/ADMS 2200 3.00.

Course Start Up

Course Websites hosted on York's "eClass" are accessible to students during the first week of the term. It takes two business days from the time of your enrolment to access your course website. Course materials begin to be released on the course website during the first week. To log in to your eClass course visit the York U eClass Portal and login with your Student Passport York Account. If you are creating and participating in Zoom meetings you may also go directly to the York U Zoom Portal.

For further course Start Up details, review the Getting Started webpage.

For IT support, students may contact University Information Technology Client Services via askit@yorku.ca or (416) 736-5800. Please also visit Students Getting Started UIT or the Getting Help - UIT webpages.