2019f-apadms4210a-03

AP/ADMS4210 3.0 A: International Marketing

Offered by: ADMS


 Session

Fall 2019

 Term

F

Format

LECT

Instructor

Calendar Description / Prerequisite / Co-Requisite

A study of the management of international marketing activities. Emphasis is placed upon policy and strategy formulation and the environmental constraints within which these activities take place. Prerequisites: 1) For students in an Honours program, 72 credits, including AP/ADMS 2200 3.00, or 2) other students, a grade of C+ or better in AP/ADMS 2200 3.00.

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